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    IDC INDIA

    Cheaper 5G phones chip away at average prices

    Flat Average selling prices (ASP) in the March quarter was largely due to a 22% on-year rise in shipments of mass budget phones priced at $100-200 at 16.3 million units, compared with 13.4 million units a year earlier, marking a resurgence from previous quarters.

    Intense competition drives prices of wearables to all-time lows; sales up but higher inventory worries companies

    Earbuds start at Rs 400 and smartwatches at Rs 999 for frontline brands, about half of what they were a year ago, companies and researchers said. Although sales are rising, companies aren’t able to clear out stock fast enough, they added.

    Poco plans to sell 10 million smartphones in 2 years, aims to be among top-5 brands from third year

    At the event Poco unveiled three variants of Poco F6 priced at Rs 25,999 with 8 GB RAM and 256 GB ROM storage for files, photos etc, Rs 27,999 for 12 GB RAM and 256 GB ROM variant, and Rs 29,999 for the model with 12 GB RAM and 512 GB ROM.

    Wearable devices market sees growth slowdown amid fall in smartwatch shipments

    The wearable devices market in India saw a modest growth of 2.1% year-on-year in the quarter ending March 2024, reaching 25.6 million units. This slowdown was primarily due to a decline in smartwatch shipments, falling by 7.3% to 9.6 million units. Despite a drop in average selling prices (ASPs), excess inventory from the festive season in 2023 contributed to the decline. The earwear category, however, experienced an 8.3% growth, with truly wireless earbuds dominating the market at 70.1% share.

    PC market grows 2.6% in Jan-March quarter, aided by govt orders: IDC

    Laptop and desktop sales in India have grown by 2.6% in Q1 2024, driven by large government procurements and improved consumer sales, according to a report by International Data Corporation. The PC market recorded 3.07 million shipments in January-March, up from 2.99 million in the previous year. The growth was mainly due to 56.9% growth in the government segment, while enterprise orders continued to decline.

    PC market grows 2.6% in January-March quarter, aided by govt orders: IDC

    According to International Data Corporation’s (IDC) quarterly device tracker, the PC (personal computer) market in India recorded 3.07 million shipments in the January-March period, up from 2.99 million recorded in the corresponding period last year.

    • Indian companies likely to use existing AI models to leverage their data: Intel executive

      Santhosh Viswanathan, vice president and managing director for the India region at chipmaker Intel, said the Indian market was at an “inflection point” with digitisation being a fundamental change and accelerant for the economy.

      AI spending in India may triple to $5 billion by 2027: report

      "AI spending in India is expected to increase to $5 billion with CAGR (compound annual growth rate) of 31.5 per cent between 2023 to 2027. By 2027 AI will be everywhere," Sharath Srinivasamurthy, Associate Vice President, IDC said.

      Adobe Sensei GenAI aims to enable businesses to deliver exceptional CX
      iPads face stiff competition from Android tablets in March quarter

      Following technological advancements such as 5G support, high-resolution display, stylus support and more, shipments of Android tablets in the consumer segment surged in the March quarter, which also saw easing of inventory bottlenecks. In contrast, iPad shipment growth remained nearly flat during the quarter at a time when the consumer segment grew 10% from a year earlier, according to IDC India.

      View: Apple needs to move the iPad beyond the toddler stage

      Apple is set to try and revive its iPad line during a “virtual event” it has called Let Loose. It is expected to bring the first significant update to the high-end iPad Pro since 2018. Investors hope it will reverse five consecutive quarters of negative iPad sales growth. This is a chance for a revival of a product that shows great promise but has always felt artificially constrained.

      Apple logs record India sales amid global slide

      iPhone shipments jumped 19-20% in the March quarter as compared to a year before, according to IDC India, with over half of the shipments coming from iPhone 15 and iPhone 14 models. The India region became Apple's fourth largest market for iPhones in Q1 2024, from sixth largest in Q1 2023, according to research firm TechInsights, which said shipments grew 24% on year in India, registering its highest ever Q1 shipment, driven by discounts and promotions during the Republic Day period.

      Indian IT spending to grow 11% YoY in 2024 to reach $44 billion: report

      According to market intelligence firm IDC, IT spending will accelerate at a compound annual growth rate (CAGR) of 9.9% and exceed $59 billion in 2027. Overall, AI spending is anticipated to grow 35% this year while GenAI spending is expected to surge 160%.

      Bill Gates visits Microsoft's India Development Center in Hyderabad

      The development centre is celebrating its 25th year of research, engineering, and development, marking its pivotal role in shaping world-class products such as Azure, Windows, Office, Bing, Copilot, and other AI applications, according to the company.

      India wearable market grows 34% in 2023: report

      According to a report from IDC, the Indian wearable market recorded 134.2 million units in 2023. The average selling price of wearables dropped over 15% to $21.2. IDC also said that the Indian wearable market will see a single-digit growth in 2024.

      India an outlier for Lenovo, outpaces markets like Japan, says top executive

      Lenovo plans to add manufacturing capacity in India which is the Chinese major's most important international market and export from there too. Lenovo India managing director Shailendra Katyal said that the India market still has an upside due to low household penetration of PCs ranging around 10-12%, which is set to increase dramatically.

      Apple surpasses Samsung to become leader of global smartphone market in 2023

      Apple has emerged as world leader in smartphone industry with 20.1% market share, surpassing Samsung. Despite decline in global smartphone shipments, Apple exhibits positive growth and secures number one spot. Increased regulatory challenges and competition from Huawei in China failed to hinder Apple's success.

      After string of exits, Realme strengthening India team: CEO

      The company fell into turmoil in early 2023, hit by the exits of at least 16 senior executives - including Sheth, sales heads for online and offline channels, product managers, and corporate communications team - to spearhead Shenzhen-based smartphone firm Honor's re-entry into India.

      Indian companies seek comprehensive cybersecurity: HPE India CTO Sadasiva Ranganath

      On certain days, HPE records as many as 2.6 billion logged requests and cybersecurity-related events. Cybersecurity, therefore, is no longer a “one-time effort” that companies are putting in, Sadasiva Ranganath said.

      India PC market likely to end 2023 on a low note

      India's personal computer market is expected to witness a sluggish year in 2023, with estimated shipments of 12-13 million units, down from 14.8 million in 2022 and 2021, according to International Data Corporation (IDC). The market experienced a boost in July-September 2023 due to brands hoarding inventory before the government's announcement of mandatory import licenses for PCs.

      Smartphones get growth signal for 2024

      The rebound is expected after the Indian smartphone market fell in volume terms for two years as demand in the entry-level segment got hit due to adverse macroeconomic factors, which led to higher prices, as well as the pandemic.

      India’s PC sales dipped 15.3% on-year in April-June quarter: International Data Corporation report

      Notebooks, which usually drive the majority of volume for personal computer shipments declined 18.5% on-year, while desktops, which had been on a growth trajectory till the quarter ending March, declined by 7% on-year.

      India wearables market shipments up 53% in 1H: IDC

      The Indian wearables market shipped 57.8 million units in the first half of 2023, achieving a strong 53.3% on-year growth with smartwatches leading the charge with 128.6% on-year growth, according to a new report. The share of smartwatches in the wearables segment reached 40.0%, up from 26.8% a year ago, while the earwear category grew 27.3% in 1H23, as per IDC India.

      ‘Long tail’ smartphone brands flex muscles as bigger rivals stutter

      India’s consumer market is experiencing rising demand for luxury tech brands like Apple and OnePlus, as well as cheaper devices from budget Transsion names Including Infinix and Tecno. According to IDC India, the long-tail companies' market share, which includes some budget and luxury brands, grew to 33.7% in Q2, up from 22.6% a year ago. This is further illustrated by Apple and OnePlus's on-year growth of 61.1% in Q2.

      Indian smartphone market shows signs of recovery; Q2 shipments may rise by 11%

      The research firms attributed the arrest in shipment fall to a revival in consumer demand with the macroeconomic factors improving, and they expect the pent-up demand from last year to kick in the last two quarters with inflation going down and markets primed for an upgrade cycle for a large number of consumers who purchased smartphones during the pandemic.

      India set to be no. 1 wearables market in 2023

      Of the total 504.1 million units of wearables forecast to be shipped worldwide this year, India is expected to account for 130-135 million, or around 26%, as per market research firm IDC India. Last year, India had shipped around 100 million units of wearables - behind China and North America - making up nearly a fifth of the 492-million-unit global shipments,IDC said.

      Growing wearables production in India bleeds China units

      Top wearables brands such as Boat and Gizmore are making most products locally in key categories audio and smartwatch through electronics contract manufacturers such as Dixon Technologies and Optiemus Electronics, several industry executives ET spoke to have said.

      India wearables market jumped 80.9% on-year in 2022, Boat the leader: IDC

      The on-year growth came on the back of improved supplies, leaner inventory, and multiple new launches, along with a faster portfolio refresh. A long tail of small India-based players which collectively commanded less than 15% share lowered the average selling price to $22.7 (roughly Rs 1,800) from $29.5 (roughly Rs 2,400) a year ago, the IDC report said.

      Smartphone shipments in Q1 fell 16% on year: IDC

      Realme saw the highest decline of 52.2%, with its shipments going down to 2.9 million as compared to 6 million a year ago. Xiaomi too saw a steep slide, slipping to the fourth spot with its market share going down to 16.4% from 23.4% a year ago.

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