“How now, turbo Tau?” That, presumably, is the question Hyundai hopes show goers will ask when it pulls the wraps off of the Steel Phoenix at the upcoming 2014 SEMA Show. Conceived by Toca Marketing Group, the hopped-up Genesis with a bad-ass name features a twin-turbocharged version of Hyundai’s 5.0-liter Tau V-8 pumping out 600 horsepower. A 180-hp bump over the stock 2015 Genesis 5.0’s output isn’t something to sniff at, folks.
To get to that huge horsepower figure—big, but not Dodge Challenger SRT Hellcat big—Toca strapped a pair of Garrett turbos to the Genesis’ already-powerful V-8 and added an ARK cat-back exhaust. Power is routed to the pavement via Toyo tires wrapped around custom 21-inch COR wheels, while an AirRex digitally controlled air suspension drops the body down low for looking cool or some such idea. Neo Motorsport supplies the stopping power, with eight-piston brake calipers up front and six-piston units in the rear. That’s a lot of pots! They should hella turbo the brakes. Maybe add nitrous, too—a 1200-hp shot to the calipers! Epic stop!
- This Hyundai Genesis Coupe Makes 800 hp AT THE WHEELS
- 2015 Hyundai Genesis 5.0 Sedan Tested: Genesis, Chapter Two—Or is that Five-Oh?
- Hyundai Genesis Research: Full Pricing, Specs, Reviews, Photos, and More
Inside, the Steel Phoenix features the requisite custom-car many-watt Rockford Fosgate sound system, leather-wrapped everything, and Ultrasuede-covered pillars. The body has been punted outward with the addition of an all-steel body kit, a carbon-fiber ARK diffuser rounds out the tail’s upgrades, and the whole thing is finished off in R-M Grigio Silverstone paint that resembles a raw metal finish. What other shade would you paint a Steel Phoenix? Maroon? Pontiac already did that back in the ’80s, and this is no retro Poncho show, bro.
The Toca-touched Genesis leaves one lingering question, though. Would a “steel phoenix” be made of sintered metal? Yeah. Probably.
Davey G. Johnson has been writing about the machines that move us since 2001. His first automobile was an El Camino, his first motorcycle a Guzzi, and his first sports car a Porsche, informing his admittedly fungible belief that one should haul American, drive German, and ride Italian.
![1961 rollsroyce silver cloud ii paramount](https://hips.hearstapps.com/hmg-prod/images/ringbrothers-centerscene-paramount-53-6542c94684890.jpg?crop=0.670xw:1.00xh;0.133xw,0&resize=360:* "1961 Rolls-Royce Silver Cloud II "Paramount"")
