Election 2015 in pictures: 31 March
- Published
Liberal Democratic leader Nick Clegg began the first full day of campaigning with a news conference, speaking about his party's commitment to both the NHS and their backing for £3bn for mental health services in the next parliament.
Joey Essex, from ITV's The Only Way is Essex, was a surprise addition to the audience, apparently filming for a new series in which he meets the party leaders.
One thing you can guarantee on the campaign trail is that sooner or later someone will put on a hi-vis jacket. Here Conservative party leader David Cameron (second right) meets workers in the new digital hub, under construction at Sainsbury's head office in Holborn.
Liberal Democrat leader Nick Clegg (second right) also slipped on some fluorescent clothing for his visit to the West Hertfordshire Hospital with the candidate for Watford, Dorothy Thornhill.
Nigel Farage, the leader of the UK Independence Party (UKIP), posed for photographers in front of the White Cliffs of Dover following the launch of his party's campaign poster on immigration.
The photo-ops have started to flow now, and here Conservative Chancellor George Osborne prepares pizza with the help of staff member Will Jessell during a visit to a Pizza Express restaurant in Hove, England.
Shadow Chancellor Ed Balls spoke at a campaign event in Swindon where he said that Conservatives were telling people they had never had it so good despite it being the "slowest recovery for 100 years".
Scottish Labour leader Jim Murphy visited a community cafe in Edinburgh where he announced further details of the party's anti-poverty fund.
Film director Ken Loach launched the anti-austerity Left Unity's 2015 manifesto at a squat in Soho, central London. He said that "people should fear the Tories and UKIP as an extreme example of the Tories".
Labour candidate for Rossendale and Darwen, Will Straw, son of former Foreign Secretary Jack Straw, delivers leaflets on the streets of Earcroft in Darwen, Lancashire.
Scottish Tory leader Ruth Davidson erected a mock sold sign in Edinburgh, saying: "The Scottish Conservatives are the only party at this election which will campaign for a fair deal on tax for Scots."
Labour leader Ed Miliband visited Manchester on his party's battle bus. Earlier, in a radio interview, he said politicians "can get obsessed with themselves", adding: "It becomes a personality contest and it's not about us but the British people."