MATTEL
India’s FY24 toy exports fall, separate strategies for each group key: GTRI
India's toy exports declined to $152.34 million in FY24. GTRI advises strategies like inviting international manufacturers, building a domestic ecosystem, and reducing dependency on imports to boost the industry and compete with China's market dominance.
India's toy exports slip to $152.34 mn in 2023-24; need strategy to push it: GTRI report
India's toy exports saw a slight decline to USD 152.34 million in 2023-24 from USD 153.89 million the previous year. Despite quality control orders, exports did not benefit much. GTRI Founder Ajay Srivastava suggested a more comprehensive strategy to develop the industry and boost exports.
After being delayed for years, 'Masters of the Universe' to hit theaters. Know exact date
'Masters of the Universe' was first introduced to the world in 1982 through a line of action figures. The treasured animated series 'He-Man and the Masters of the Universe' was released.
Margot Robbie's latest project set to bring Monopoly board game to big screen
Hollywood star Margot Robbie, fresh from the success of "Barbie," is now developing a movie based on the popular board game "Monopoly." Partnering with Hasbro and Lionsgate, her company LuckyChap aims to bring the beloved game to life on the big screen. Lionsgate, having acquired the rights to Monopoly through its purchase of eOne, sees immense potential in the project given the game's global popularity and iconic status.
'Bob the Builder': Jennifer Lopez's film sparks bidding war. Know about main contenders
The original 'Bob the Builder' premiered in the U.K. in 1999 and was aired up to 2011 when Mattel acquired British rightsholder HIT Entertainment for $680 million. Now, Netflix, Amazon MGM Studios, and DreamWorks Animation are vying to get the new film, produced by Jennifer Lopez.
Mattel working on 'Bob the Builder' animated movie starring Anthony Ramos
Renowned toy company Mattel is venturing into animated theatrical films with its latest project, "Bob the Builder." Starring "In the Heights" actor Anthony Ramos as the voice of the titular character, the movie follows Bob as he travels to Puerto Rico for a significant construction job, addressing various issues on the island and immersing himself in Caribbean-Latin culture.
- Go To Page 1
Mattel announces 'American Girl' live-action film adaptation following 'Barbie' success
Collaborating with Paramount Pictures and Temple Hill Entertainment, the project aims to replicate the box-office success of 'Barbie', which recorded a significant opening earlier this year.
‘Ted Lasso’ meets Barbie: Mattel introduces new dolls inspired by Apple TV+ characters
Mattel, the company behind the beloved Barbie brand, has introduced a trio of new dolls that draw inspiration from characters featured in the popular Apple TV+ series "Ted Lasso." Here are the details about the charismatic dolls.
Barbie movie to re-release with extended runtime in IMAX theaters. Here’s release date and why is it special
The Barbie movie is making a comeback with extra footage, extending its runtime. Initially released in July 2023, it earned over $1.4 billion globally. Now, an IMAX re-release is planned, starting on September 22, with a longer runtime of 2 hours, featuring a director's greeting and a post-credits scene.
Can Gap CEO Richard Dickson bring it back to the pink of wealth?
Gap Inc. is placing its hopes on CEO Richard Dickson to turn around the company's fortunes. Dickson, known for his success in reviving Mattel's Barbie brand, has been credited with transforming Barbie's image and generating buzz, but sales gains have not always been sustained. Gap, which has seen declining sales at its brands, including Athleta and Old Navy, has struggled with turnover in the C-suite and failed attempts at buying brands and launching concepts. Analysts have mixed opinions on Dickson's ability to lead Gap's turnaround, but the company has time to implement his strategies as it is not in financial distress.
The power of marketing: Can 'Barbie' box-office domination pave the way for food brand films?
IP (Intellectual Property) films like 'Barbie' have a huge chance to strike gold at the box-office as they come with consumer pre-awareness and many people are emotionally invested in them.
Nobel Prize winner Malala Yousafzai joins 'Barbie' movie buzz with playful social media post
The film "Barbie" has become a huge success for both Margot Robbie and Greta Gerwig. The movie was highly anticipated even before its release and has had a significant impact on fashion and culture. Amidst the buzz, Nobel Prize winner Malala Yousafzai shared a heartwarming image from her movie night with husband Asser Malik. The picture showed the couple inside the packaging of a Barbie doll, with the accompanying caption "This Barbie has a Nobel Prize. He's just Ken."
Barbie movie: What are the major Easter Eggs and references in Margot Robbie and Greta Gerwig’s film?
This summer’s blockbuster Barbie movie has a few Easter Eggs and references tucked in. Do you know about them?
Barbie continues to paint box office pink, scores record $93m in second weekend
Barbie has become the powerhouse of the box office and now as it continues to evolve and challenge films of all genres, the movie’s remarkable success has stood out to date. The female-led storytelling is resonating with audiences both in North America and around the globe.
Barbie 2023: A loaded icon amidst shifting gender norms and aspirations
Barbie faces criticism for perpetuating impossible body ideals and consumerism, causing some parents to reject the iconic doll. Women entrepreneurs have responded by creating alternative dolls that promote diversity and empowerment. The release of a Greta Gerwig-directed movie has sparked conversations about Barbie's impact on modern society, causing some to distance themselves from the doll while others embrace it. Parents like blogger Apurva P choose to expose their children to diverse Barbies, while those like Smriti Lamech create alternative dolls that empower children with representations of diversity and inspiration. Overall, Barbie remains a figure of contention, serving as a catalyst for essential conversations between parents and children about gender identity, body image, and societal expectations.
Viral marketing: Giant Barbie doll near Dubai’s Burj Khalifa causes stir on internet, fans call it ‘amazing’; Watch
The massive Barbie doll placed close to the Burj Khalifa has become the latest social media sensation.
What is Barbie Feet Challenge? Health experts issue warnings over this viral TikTok trend
The viral 'Barbie Feet Challenge' on TikTok, inspired by the hit Barbie movie, has health experts concerned. Repeatedly attempting the pose may lead to ankle, muscle and spine issues, as well as potential damage to growth plates. Caution is advised.
Gap taps Mattel executive Richard Dickson as CEO after year-long search
Last July, former CEO Sonia Syngal stepped down as Old Navy owner wrestled with weak demand for its casual attire and a slump in its stock price. The company also struggled with spiraling costs, as well as supply chain snags that hurt its margins.
What is TikTok’s ‘Ordinary Barbie’ trend? Here’s all about the viral trend kickstarted by Greta Gerwig's Barbie movie
Greta Gerwig's Barbie sparked numerous social media trends that users loved. The latest trend is the Ordinary Barbie TikTok trend.
Is Barbie 2 happening? Margot Robbie, Greta Gerwig and Mattel CEO talk about Barbie sequel
With the success of the Barbie movie, there is speculation of a Barbie sequel being approved. Here’s what actor-producer Margot Robbie, director Greta Gerwig and Mattel CEO Ynon Kreiz have to say.
Barbie exceeds expectations with $155 million opening weekend, surpassing Super Mario Bros. and Spider-Man
The triumph of Barbie at the box office has left audiences and industry experts in awe. As the film continues its run, its record-breaking opening sets the stage for an undoubtedly successful journey at the box office.
‘Barbie’ makes historic box office splash with $155 million-plus debut, ‘Oppenheimer’ impresses with $77 million. See details
The "Barbie" film storms box office with a record-breaking $155 million+ opening, while Christopher Nolan's "Oppenheimer" also impresses with a projected $77 million weekend debut.
'Barbie' review: A fun, glittery & pink-tinged satire about gender roles & objectification of women
Is it a celebratory homage to Barbie and her history? Yes. Also a cutting critique, and biting satire? Yes, too.
'Barbie' mania sweeps social media: Twitterverse celebrates Margot Robbie starrer film, labels it a 'masterpiece'
The live-action adaptation of Mattel's iconic doll, 'Barbie,' directed by Greta Gerwig and starring Margot Robbie and Ryan Gosling, has finally hit the big screen. Fans worldwide have taken to social media to share their overwhelmingly positive reactions, labelling it a masterpiece.
Booked tickets for 'Barbie' yet? 5 reasons why Margot Robbie-starrer can be your perfect weekend watch
The highly anticipated Greta Gerwig-directed Barbie movie featuring Margot Robbie has finally arrived, and here are five reasons to watch it.
Pretty in pink: 'Barbie' casts a spell on brands ahead of film's release
Toy maker Mattel, who first unveiled the iconic doll in 1959, has reached about 100 licensing agreements for everything from roller skates to toothbrushes in connection to director Greta Gerwig's summer flick.
'Barbie' trailer is (finally) here! Margot Robbie in lead role has existential crisis, gets charmed by Ryan Gosling
The trailer of the much-anticipated movie finally dropped on social media and the Internet is (rightfully) going berserk over it!
Hollywood star Anna May Wong-inspired Barbie is here to celebrate AAPI Heritage Month
Mattel has released a doll in honour of Anna May Wong, an Asian American Hollywood icon. The doll, inspired by Wong’s appearance in the 1934 film “Limehouse Blues”, is dressed in a red gown with a golden dragon design.
Load More
