Toyota, Lexus Bring Low-Cost Automated Braking To Respective Ranges

Cameron Aubernon
by Cameron Aubernon

When Toyota and Lexus reveal their respective crossovers at the 2015 New York Auto Show, both will come with low-cost automated braking safety packages.

The all-new RAV4 Hybrid and fourth-gen RX will offer “new, multi-feature, integrated safety packages, each anchored by automated pre-collision braking and offered at a price dramatically below comparable systems across the auto industry.” According to Toyota North America CEO Jim Lentz, the packages will then spread throughout both brands’ collections, with nearly every model to have the packages by 2017.

The packages — Toyota Safety Sense and Lexus Safety System+ — offer pre-collision, pedestrian pre-collision, lane departure, automatic high beam, and dynamic radar cruise control technologies, which are handled via millimeter-wave radar and cameras. The pre-collision systems help bring a vehicle down by 19 to 25 mph within an operational speed range of 7 to 50 mph, while the dynamic radar cruise control keeps an eye on the speed of surrounding vehicles, then adjusts its vehicle’s speed accordingly.

On the Toyota side, TSS will be offered in two packages: TSS C for compacts, and TSS P for midsize and premium models. Pricing for the duo begins at $300 and $500, respectively. Lexus’ LSS+ will be a single package for all models, with pricing to range between $500 and $635.

TSS C/P will first debut on the aforementioned RAV4 Hybrid, as well as the Avalon, with three more expected later this year; LSS+ will debut with the RX and four other models over the same period.



Cameron Aubernon
Cameron Aubernon

Seattle-based writer, blogger, and photographer for many a publication. Born in Louisville. Raised in Kansas. Where I lay my head is home.

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  • Mr. Orange Mr. Orange on Mar 31, 2015

    If my present car had this I would have cheaper insurance.

  • JimC2 JimC2 on Mar 31, 2015

    I'm wondering if these systems adjust for poor traction conditions. Except for the poor guy who gets rear ended, part of me hopes that a few idiots out there get so reliant on this automation that the system fails and they cause a wreck... except for the poor innocent guy whose car gets rear ended.

  • Tassos Tim is not that good with colors.The bright "pink" is not pink, but FUCHSIA. Both colors may look good on a woman's sweater, but not on steel panels.
  • Tassos While I was a very satisfied owner of a much earlier Accord COupe 5 speed (a 1990 I owned from 1994 to 2016), I don't like the exterior styling of this one so much, in fact the 2017 sedan looks better. Or maybe it sucks in white. The interior of my 1990 was very high quality, this one looks so-so. The 157 k miles were probably easy highway miles. Still, Hondas are not Toyotas, and I remember the same service (like timing belt replacement) back then cost TWICE for an Accord than for a Camry. Add to this that it has the accursed CVT, and it's a no. Not that I am in the market for a cheap econobox anyway.
  • 3-On-The-Tree My 2009 C6 corvette in black looks great when it’s all washed and waxed but after driving down my 1.3 mile long dirt road it’s a dust magnet. I like white because dust doesn’t how up easily. Both my current 2021 Tundra and previous 2014 Ford F-150 3.5L Ecobomb are white
  • Bd2 Would be sweet on a Telluride.
  • Luke42 When will they release a Gladiator 4xe?I don’t care what color it is, but I do care about being able to plug it in.
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