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Hilton to introduce more brands to China
HILTON Worldwide said that it will stick to its multi-branding strategy in China as the company continues to seek expansion in one of the world's largest travel markets.
The US-based hospitality group has just crossed its 50-hotel milestone in China with an additional 150 properties in the development pipeline.
It aims to have a range of brands that enable travelers to stay with the company for different purposes and in different occasions.
"We are still very positive about China and the future despite the country's slowing economy," said Bruce McKenzie, senior vice president of operations, China and Mongolia, Hilton Worldwide. "Our development strategy will always be to have all of our brands in every location and that's why we are introducing more and more brands to China to cater for different needs of travelers in different places."
Hilton, which has five existing brands in China at the moment, announced in October that it has signed an exclusive license agreement with Plateno Hotels Group to launch and develop the Hampton by Hilton brand in China, its latest effort to tap the upper economy to mid-scale segment. Under the company's plan, Hampton aims to have over 400 deals signed, with the first hotel expected to open by the end of 2015.
Plateno operates five brands with a portfolio of over 3,000 hotels in 300 cities across China and operates China's largest hotel loyalty program, reaching 80 million members.
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